I work at the intersection of product leadership, data, and decision-making, helping organizations navigate complexity and turn information into strategic advantage. Throughout my career, I’ve focused on understanding behavior—how customers, systems, and organizations actually operate—and using that understanding to design better products, processes, and outcomes.

My background spans healthcare, emergency services, SaaS, retail, government, and technology. While the industries differ, the problems tend to rhyme: fragmented data, unclear signals, competing priorities, and decisions that carry real consequences. My work has consistently centered on bringing structure and clarity to those environments—connecting data to strategy, and strategy to execution.

I am an experienced product and project leader with a deep foundation in analytics, customer intelligence, and operational insight. Over the years, I’ve led the development and launch of both technical and physical products, built data-driven programs from the ground up, and guided organizations through moments of change and growth. I’m particularly drawn to work that sits at the boundary between disciplines, where product, technology, and human behavior intersect.

A core theme of my work is improving how decisions are made. That includes designing analytics and measurement systems that reflect real-world complexity, identifying friction points across customer and user journeys, and ensuring that insights are accessible and actionable—not trapped in dashboards or reports. Increasingly, this also means exploring how artificial intelligence and machine learning can be applied responsibly and effectively to augment human judgment, rather than obscure it.

Earlier in my career, I worked deeply in digital analytics and marketing technology, helping organizations understand multi-channel customer behavior and measure the impact of their investments. That foundation continues to inform my perspective today, but my focus has evolved from optimizing individual channels or tools to shaping integrated systems that support long-term product and organizational goals. I care less about any single methodology and more about whether the system as a whole enables better outcomes.

In addition to commercial and consumer contexts, I’ve spent significant time working with public-sector and high-stakes environments, including law enforcement, emergency services, public works and NGOs. These experiences reinforced the importance of precision, ethics, and clarity when data informs decisions that affect people’s lives. They also strengthened my appreciation for operational realities and the limits of purely theoretical solutions.

Alongside my consulting and product work, I write and speak about data, product strategy, and the practical challenges of using technology to support complex decision-making. My publications and presentations are extensions of my professional practice—ways to share lessons learned, explore emerging ideas, and contribute to broader conversations across industries. I value clarity over hype and experience over abstraction.

I’ve worked with organizations ranging from large enterprises to early-stage startups, including VMware, Macy’s/Bloomingdale’s, Blue Shield of California, UnitedHealth Group, Delta Dental, UCSF Health, McCANN Worldgroup, DocuSign, and others. Across these engagements, my role has varied—from hands-on leadership to strategic advisory—but the goal has remained consistent: help teams make better, more informed decisions and build systems that scale.

I hold an MBA from Santa Clara University, an MA from Southern Illinois University, and a BA from Augustana College (Illinois). I am certified in product management, agile methodologies, intelligence analysis, web analytics, and tag management. While credentials matter, I view them as a foundation rather than a differentiator; the real value lies in applying knowledge thoughtfully in dynamic, real-world environments.

Today, I continue to work with organizations and leaders who are navigating complexity—whether that means modernizing data capabilities, designing data-informed products, or rethinking how decisions are made across teams. I’m especially interested in work that values nuance, curiosity, and long-term thinking.

If my work or perspective resonates, and you’re facing a challenge where data, product, and strategy intersect, I welcome the opportunity to connect.